New men’s fragrance Acqua Di Parma

Colonia Pura from Acqua di Parma is an Italian absolute. He concentrated in himself all the most characteristic of Italy: the richness of nature, inspired easiness and elegant simplicity

Colonia Pura is filled with citrus energy (which is typical for the classic Colonia flavor), and the absolute narcissus and jasmine, opening after it, a spicy note of coriander, patchouli, cedar and musk add depth and temptation to it. Juicy and rich, but light and laconic, the flavor seems to echo the nature. In it, everything is simple: a lemon is just a lemon, but it is perfect.

A cut of citrus – a non-ideal circle, supposedly drawn by hand – was taken as the basis for the new Acqua di Parma logo. Finding beauty and sophistication in a basic, elementary, attentive attention to detail, not overloading them, and taking care of continuity – this ability has always been peculiar to Italian creators, it keeps traditions kept for centuries. The

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