The first place in the third quarter of 2017 was occupied by the French house Balenciaga. The most purchased luxury product were the Balenciaga Speed Trainer.
Balenciaga released “Crocs” on the platform
On the second place moved the Italian house Gucci, who headed the list for several seasons. As a sensation analysts note the rapid rise (from 34th to third place) of the Italian brand Off White, headed by American designer Virgil Ablo.
Also in the top ten were the brands Vetements, Givenchy, Valentino, Saint Laurent, Stone Island, Moncler and Raf Simons. The rating is based on the results of the analysis of preferences and search queries of 65 million users of the Lyst platform.
Note that the fashion house Balenciaga was founded in France in 1919 by the fashion designer of Spanish origin Cristobal Balenciaga Eisagirre. The distinctive features of Balenciaga have always been lush skirts and feminine, but ultramodern forms. At the moment the brand belongs to the French holding company Kering. The post of the creative director of the fashion house is occupied by the designer of Georgian origin Demna Gvasalia